QWEEN has partnered with Perfect Corp. to introduce AI- and AR-powered virtual jewellery try-on in India, enabling customers to view jewellery digitally across desktop and mobile before purchase.

Dassani Brothers will unveil its GATSBY and RAAGINI collections on August 5 at IIJS Premiere 2026 in Mumbai, presenting Polki and Jadau jewellery featuring its signature open-setting technique.

R.R. Jewellers celebrated its 16th anniversary in Hyderabad on July 27, 2026 with the launch of its Festival Collection, highlighting its retail growth, customer reach and affordable gold jewellery strategy.

Kalyan Jewellers has opened its first showroom in Baramati, Maharashtra, on July 20, 2026, alongside the launch of a Candere store, expanding its retail presence in the state.

Aisshpra Gems & Jewels concluded the inaugural Retail Connect 2026 in Gorakhpur, bringing together 40 manufacturers, 80 buyers and 17 stores to integrate frontline customer insights into merchandise planning.

SICIS Jewels collaborated with Vaishali S as the official jewellery partner for the Swayam collection, presented on July 8, 2026 at the Residence of the Ambassador of India in Paris.

Senco Gold & Diamonds has introduced its ‘Drops of Joy’ campaign across India from July 3, 2026, offering discounts on gold and diamond jewellery to support seasonal consumer purchases.

Senco Gold & Diamonds has launched its 'Halke Phulke Moments' campaign on July 1, highlighting lightweight jewellery across 9KT, 14KT and 18KT gold for everyday wear and personal occasions.

Senco Gold Limited has opened its third Siliguri store at City Centre, Matigara, introducing the House of Senco multi-brand retail format to expand its presence across North Bengal.

Aurya Diamonds has opened a new experiential retail store in Koramangala, Bengaluru, expanding its physical presence with a customer-focused format centred on lab-grown diamond jewellery and transparent shopping experiences.

VBJ, Vummidi Bangaru Jewellers will host its first exclusive jewellery exhibition in Mettupalayam on June 19–20, showcasing curated gold, diamond and solitaire collections to expand customer access in the region.

The 23rd IGI D Show, held in Goa from June 11–13, brought together 45 manufacturers and more than 180 retailers, focusing on certified jewellery sourcing, technology adoption and trade collaboration.

VBJ will host a jewellery exhibition in Karur on June 5–6, 2026, showcasing gold, diamond and solitaire collections, aiming to strengthen customer engagement and present curated designs locally.

Treasures by Tiara has launched a flagship store and The Treasures Café in Mumbai’s Cumballa Hill, introducing an experience-led retail format that combines jewellery discovery with hospitality and customer engagement.